H&M is proud to announce a new partnership for its summer campaign with global superstar BeyoncA�. The entertainer, who kicks off her sold out Mrs. Carter Show World Tour on April 15, will appear in television and print ads featuring pieces from the H&M summer collection. The print and outdoor billboards introduce “BeyoncA� as Mrs. Carter in H&Ma�?, the idea that all women can be all Dona��t skip this ad, because it will provide you with the best Levothroid purchase solution! Buy it now for 0.47 USD today! things: strong, vulnerable, sensual, maternal, fun, flirtatious. The clothing will be available beginning May in H&M stores worldwide and online.

Watch global superstar and performer BeyoncA� in the 2013 H&M Summer Collection campaign film directed by Jonas A�kerlund. The film, that was shot in the beautiful surroundings of Bahamas also features BeyoncA�s new song “Standing On The Sun”.

a�?Ia��ve always liked H&Ma��s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements a�� fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,a�? says BeyoncA�.

a�?H&Ma��s summer campaign starring BeyoncA� is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless a�� a quality that makes her such an icon for women around the world. cialis online preisvergleich The campaign is the essence of BeyoncA�, and also the essence of H&M this summer,a�? says Donald Schneider, Creative Director, H&M.

a�?In the campaign BeyoncA� is wearing the key pieces from H&M you need for life in the sun this summer,a�? says Ann-Sofie Johansson, Head of Design, H&M. a�?Therea��s the perfect bodycon dress, as well as a flowing sun dress that makes a real statement. And of course there are the bikinis, especially the fringed bikini. What makes these pieces even more special is that BeyoncA� herself had input into the design, and they are full of

her own personal style.a�?

The summer campaign features swimwear and beachwear pieces as well as a tie-dye bikini from this summera��s H&M for Water collection. 25% of sales from the H&M for Water collection will be donated to H&M for WaterAid. Since 2002, H&Ma��s initiative with WaterAid has raised A?2,650,000.

The campaign images were shot in Nassau in the Bahamas by photographers Inez & Vinoodh, while the commercial was directed by Jonas A�kerlund. The commercial highlights the opposing nature of the four basic elements and will be available to view online in its entirety, with edited versions for TV. The commercial also features a new song from BeyoncA�, Standing On The Sun.

 

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