Global singer-songwriter Lana Del Rey is the face and voice of H&M this fall

Lana Del Rey, one of the biggest names in music, will be the face and voice of H&M this fall. Lana will star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin, as well as a full-length film of Lana singing a cover of “Blue Velvet”, shot by director Johan Renck. Lana became an instant worldwide star earlier this year with her single “Video Games” taken from the multimillion selling album “Born to Die”, and is known globally for her distinctive personal style. For the print campaign, Lana wears the best of H&M’s fashion for Fall, from a pink angora blend sweater to printed leggings, a tweed biker jacket and a tweed figure-hugging faux leather trimmed dress. The film is a fully-plotted music video starring Lana as she sings “Blue Velvet”, which will be available to see in its entirety at hm.com from September 20, with edited versions used as a TV campaign. Lana will also star in a second print campaign later in the season, featuring the best of winter fashion. These images will appear in October, both in print and also in-store.

 

Actor Joel Kinnaman models H&M’s men’s fashion this fall

In addition to playing the lead in the remake of “RoboCop,” actor Joel Kinnaman will also be showing off H&M’s menswear this fall. Joel, who made his international breakthrough in his role in the US remake of “The Killing,” will appear in a fall campaign filmed by famed video director Jonas Åkerlund. In the campaign, Joel wears a series of key pieces from H&M’s fall collection, including a green varsity jacket layered over a navy crewneck and denim shirt. The collection also features cardigans, corduroy pants, an updated version of the classic slim overcoat in navy, and a gray single-breasted suit. The commercial will be available for viewing in its entirety on hm.com beginning October 5, with edited versions used as a TV campaign.

“H&M makes it easy for a guy to look great every single day and create a personal style. Their men’s collection always gives me a choice of how I want to dress, whether it be sharp in a suit and polo-neck, or more relaxed in jeans and a tweed jacket. That’s why I’m so happy to be the face of H&M this season,” says Joel Kinnaman.

David Beckham celebrates the success of his bodywear at H&M with a new campaign

David Beckham is celebrating the success of his bodywear collection for H&M with a new campaign, focusing on the form and fit of the underwear classics that make up his bodywear range. The powerful new images were shot in Los Angeles by photographer Alasdair McLellan, with David photographed against a black background to show him and the bodywear in stark relief. As David constantly likes to experiment with his look, he unveils a new style for this new H&M campaign.

“I am so excited about this new campaign for David Beckham Bodywear at H&M. I wanted to express the strength and quality of the David Beckham Bodywear collection with these images, and also wearability and fit. I love the range and feel so comfortable in each of the pieces. As soon as the collection was launched, it became second nature for me to wear it!” says David Beckham.

David Beckham Bodywear is an exclusive, long-term collaboration with H&M, which has become an instant global success following its launch in February 2012. The collection, which remains permanently in-store and online, focuses on a set of core products designed by David Beckham and his team, with special attention paid to the comfort and fit of each garment, from briefs and trunks to undershirts, T-shirts, Henleys and long johns. The collection stays constant around these pieces, creating a bodywear range of new classics that has already become an essential part of many men’s wardrobes. And in November, as the holiday season approaches, some new pieces that will make the perfect winter gift will be added.

The David Beckham Bodywear collection is available at around 1,800 H&M stores in 44 countries worldwide, as well as online.

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