Channel 4 today announced the launch of its new Jamie’s 15-Minute Meals app on iOS to accompany Jamie Oliver’s brand new TV series for Channel 4 this autumn. The app can deliver any of the 80 dishes featured in the Jamie’s 15-Minute Meals series straight to the viewers’ mobile or tablet as a downloadable meal video to keep forever – and for the first time, these meal videos will be available ahead of the TV series on-air premiere.

The meal videos enable viewers to watch Jamie making their chosen dish whenever they want, rewind and pause as they wish, and virtually cook alongside him in their own kitchen. Each meal video can be purchased at a cost of £1.49.

Viewers can also get the ingredients lists and nutritional information from all of the 80 dishes in the series, set reminders for specific shows – and explore 36 other meals exclusive to the Jamie’s 15-Minute Meals book which accompanies the series.

A scanner feature compatible with the built-in camera in many iOS devices is also available on the app and complements the Jamie’s 15-Minute Meals book. Using the scanner, viewers can hold their device over a recipe image in the book to

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reveal the corresponding Meal Card, and access the download-to-own meal video.

Commissioning Editor Anna Cronin said: “We’re excited by this app as, true to Jamie Oliver’s philosophy, it encourages more people to get cooking. This app is certain to be the perfect accompaniment to the new Jamie’s 15-Minute Meals series and book. The easy-to-download meal videos bring the series to life and we hope will inspire people to take the app into their kitchen.”

The app, available from the beginning of October on iPhone, iPad and iPod Touch, was created and developed by Fresh One Productions with Savvy digital, with supporting designs and coding delivered by Hedgehog Labs.

The new Jamie’s 15-Minute Meals TV series begins in October on Channel 4 and the new book to accompany the series (published by Michael Joseph – an imprint of Penguin) is available from Thursday 27th September.

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