Online retailer boohoo.com has launched ‘boohoo Boutique'; an exclusive, limited range of womenswear separates, dresses and outerwear. The collection ranges in price from £25 – £70 so whilst successfully attracting customers that have previously not shopped with boohoo, existing customers are able to enjoy affordable prices that are a key part of the brand’s ethos.

Dark romance is the direction for the collection with strong feminine silhouettes, embellished with rich gold brocade and lavish rivet detailing. Black PU and mesh provide definition and texture, whilst metallic highlights on trousers and jackets add a directional opulence for winter.

A hardened rock edge is married with a gothic romanticism. These striking premium pieces such as sequin pencil skirts sit alongside delicate chiffon and lace separates. boohoo Boutique is luxury without the price tag.

About boohoo

boohoo.com is one of the UK’s leading online fashion retailers, offering trend-led clothing at affordable prices. boohoo provide a wide selection of celebrity and catwalk inspired pieces – with hundreds of new styles arriving daily.

Since the launch in 2006, boohoo has quickly become one of the most successful online fashion retailers for women’s clothing. As the company has grown, so has the customer base and boohoo now ship worldwide to countries such as USA and Australia.

During Boohoo’s short history, we have received several prestigious accolades and most recently won ‘Best Online Retailer of the

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Year, 2011′ in the prestigious Lorraine High Street Fashion Awards.

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